Many R2 certified companies operate under a Doing Business As (DBA) in addition to their officially registered name. Typically, the DBA name is used when selling tested equipment on online trading sites such as eBay, Amazon, or Trade Loop, or when the certified facility has a public-facing storefront for retail sales operating at the same address.
It is permissible for recyclers to use the R2 logo and identify the DBAs as R2 certified as long as the DBA appears on the R2 certificate issued by the certifying body, along with the companies registered name. Both the registered name and the DBA name must also be listed on the R2 License Agreement. This meets the requirement on logo usage for R2 certified members as specified in the Code of Practices (pg. 17, Section VIC).
Auditors should verify during an audit whether the company operates under one or more DBA names by checking the recycler’s marketing material, company website, and online trading sites where the recycler sells equipment. If a recycler is using the R2 logo or making claims of R2 certification for a DBA that is not listed on the R2 certificate, an auditor must issue a non-conformance. It is permissible to use a DBA name that is not listed on the R2 certificate as long as there is no claim or implication that the DBA is R2 certified.