The R2 Marketing Toolkit is being updated and will be ready for release in early September. New materials have been added to help R2 companies educate their clients on the key issues that have made the R2 Standard the most globally respected standard for the past nine years. Issues such as reducing risk of liability, stemming the flow of illegal exports, and the environmental benefits of Circular Economy principles that are foundational to the R2 Standard.
The R2 program has been praised by leading policy makers and industry experts because of its comprehensive and sustainable approach to managing used and end-of-life electronics. Research and statistics on the benefits of reuse and a circular economy also affirm R2's approach and outcomes.
The materials in the R2 Marketing Toolkit will help R2 certified companies communicate these and other important messages about the benefits of R2 to their ITAD and recycling customers. A Dropbox link to the toolkit will be sent to all R2 certified companies in early September. If the contact information for your R2 certified company has changed, please send updated contact information to Patty@SustainableElectronics.org