R2 Resource Center
Welcome to the R2 Resource Center! This is where R2 Certified facilities will find a variety of resources intended to help communicate the value of your R2 Certification to your customers, and differentiate your facility from others. We will continue to add different types of resources to the Resource Center, so it is a good idea to check back from time to time to see what has been added.
In the Summer of 2024, we introduced a new initiative designed to maximize the value of your R2 Certification: the R2 Marketing Mastery campaign. A seven-week journey built to help you unlock the full potential of your R2 Certification to build your brand, earn more clients, and grow your business. Whether you’re a marketing pro or just getting your feet wet with promoting your R2 Certification, this campaign has something for everyone. Check out the campaign here!
Should you have any questions, a suggestion, or just want to say hello, go ahead and send us a note. Please note, not all resources are intended for all R2 Certified facilities, and are labeled where appropriate. Be sure to subscribe to our quarterly(ish) Marketing Minute to get more marketing insight!
DISCLAIMER:
All documents, files, and resources on this page are property of SERI and licensed to use by R2 Certified facilities without alteration. Usage is subject to the terms of the SERI License Agreement for R2 Certification and any misuse as determined by SERI’s sole discretion may terminate the license agreement and cause revocation of your R2 Certification. Any questions or if you wish to use this material in another manner can be directed to marketing@sustainableelectronics.org.
YOUR JOURNEY STARTS HERE:
R2 Marketing Kit
To begin your journey, we have provided an R2 marketing kit with some of the basics to help get you started! It starts with a reminder about the license agreement and then provides guidance on logo usage, including which logos to use and when and how to use them, as well as how to engage with us in social media. So, once again, welcome, and thank you for being a part of this journey!
Quick-Start Guide: R2v3 Certification Mark
The R2v3 Certification Mark is for the exclusive use of Facilities that have earned R2 Certification and are currently certified to R2v3. Displaying the R2v3 Certification Mark is the best way to differentiate your facility from the rest and is the first thing you should do to let customers know you are held to a higher standard. Use of this Certification Mark by anyone other than a facility certified to the R2v3 is prohibited - even SERI can’t use the R2v3 Certification Mark since we aren’t R2 Certified. Please get in touch with your CB to get clean hi-res versions of this logo directly from them.
Quick-Start Guide: Steps to Finding Your R2 Certification Profile
You are an R2v3 Certified Facility, which means your facility is held to the highest standards in the industry. Now, you want to share the link that shows you are an active R2v3 Certified Facility. Here are some steps to help convey your Certification on social media from the Find An R2 Certified Facility link on the SERI website.
Quick-Start Guide: R2 Logo Usage
We’ve got a few guidelines for how you display the R2 logos because we want to make sure it means as much to everyone else as it does to us. Now that you are part of the R2 community, we hope you feel the same way when you display our mark.
Logos
Displaying the R2 logos is the best way to differentiate your facility from the rest. Showcasing the R2 logo is the first thing you should do to stand out from other facilities. We are providing the R2 logos in crisp, hi-res formats, including full color and one-color black and white options, so go ahead and download them and then put them on your website, social media, business cards, brochures, and banners, and the dog to let everyone know you are R2 Certified! (ok, not the dog – we just wanted to make sure you were still with us!)
Videos
Our library of videos help explains what it means to lead the charge toward electronics sustainability. We are very proud of these videos and had a lot of fun producing them. They are intended to provide education for your clients in a fun and captivating way. We encourage you to download them, share them, and distribute them – with more videos to come!
ReThink Electronics
Journey to Sustainable ITAD
R2 is How You Know
R2 Copy Points
Perhaps the most requested marketing asset we get is language for brochures, websites, presentations, and sales collateral. Here you will find copy points for just about any occasion. Need some R2 info for an RFP? We got you covered. Perhaps you need a quote from our R2 Director for a press release you are putting out announcing your R2 Certification? No sweat. Maybe you just need some well-crafted R2 copy to assist marketing efforts. It’s all here in one place now!
Sell Sheets
These are not your conventional sell sheets, but that’s ok. They were written and designed to provide talking points and spark conversation for those who still don’t quite understand what your R2 Certification means for their business. There are facilities who say they do the right thing and tell you they will protect your data and your brand, and there is R2, which is how you know.
Social Media
Let’s get social! Looking for a little R2 love to share? We’re building a stash of images that you can use as well as some sample copy to go along with the visuals. Plus, don’t forget to follow us and engage on LinkedIn!
We are R2v3 Certified
New Certification
